In a business climate where imitation exceeds innovation, many companies are looking for ways to stand out in the crowd. Advertising and marketing remain the tried-and-true route for some. However, a growing number of business leaders have chosen to look beyond traditional venues to establish their corporate identities
Art in the workplace is fast becoming one way that companies can make a statement about what they are, what they represent and the type of client they want to attract. Professional "art advisers" are helping to transform the traditional workspace of corporate America.
Jennifer Wood-Patrick, president of Art Advisory/Boston, takes a look at this issue.
Q: What are the benefits of acquiring art for a corporate collection?
A: Beyond the obvious benefit of decorating the space, there are important concerns such as projecting an image and creating a …