CANON ADDS THREE NEW DIGITAL CAMCODERS TO ZR SERIES.

Three new digital camcorders with advanced features and lower prices have been added to the popular ZR series by Canon U.S.A., Inc., Lake Success, NY, a subsidiary of Canon, Inc. (NYSE: CAJ). The new feature-rich models are priced attractively for consumers just entering the digital video revolution, or for anyone seeking greater versatility with the latest digital video technology in a compact design.

The three new models - ZR20, ZR25 MC and ZR30 MC - create a progression of prices and features, helping consumers to choose the best model that meets their needs and budget. The ZR30 MC boasts the most unique features and accessories, but all three models have capabilities that, until now, were found only in more expensive digital camcorders. The ZR series will be available at authorized Canon dealers.

-- The ZR30 MC is available this month with the suggested list price of $999.

-- The ZR25 MC will be available in April with the suggested list price of $899.

-- The ZR20 will be available in May with the suggested list price of $799.

Weighing only 19 ounces, measuring just 2 1/4 x 4 x 5 1/4 inches and featuring eye-catching translucent accents and detailing, each ZR model rests comfortably in any hand. It can be carried in a travel bag, jacket pocket, or briefcase with room to spare.

"The popular Canon ZR series has been expanded to provide consumers with several feature choices and with prices that they will find attractive," said Yukiaki Hashimoto, vice president and general manager, Photographic Products Group, Canon U.S.A. "Canon's ability to pack a lot of features in a small box and offer it at a low price places consumers in the thick of the digital video age with sophisticated video technology that is easy to use."