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Observations on a Bizarre World
The James Randi Educational Foundation continues to receive lots of inquiries about "psychic" John Edward, who holds forth on the SciFi Channel, pretending to speak to dead people. The general technique is known as "cold reading," sometimes helped along by "warm reading" when the opportunity arises to overhear or elicit information from the victims. As an illustration of this possibility, a member of Edward's audience sent me this comment:
I was on the John Edward show. He even had a multiple guess "hit" on me that was featured on the show. However, it was edited so that my answer to another question was edited in after one of his questions. In other words, his question and my answer were deliberately mismatched. Only a fraction of what went on in the studio was actually seen in the final 30 minute show. He was wrong about a lot and was very aggressive when somebody failed to acknowledge something he said. …
Source: HighBeam Research, JOHN EDWARD AND THE ART OF COLD READING.