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EXPOSURE.

Music Week

| February 03, 2001 | JONES, ALAN | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CHART COMMENTARY

No change in the top three this week, with Jennifer Lopez's Love Don't Cost A Thing registering its third straight week at the top of the chart, pursued by Texas' Inner Smile and Rui Da Silva's Touch Me. Both Lopez and Texas suffer declines in plays and audience, while the Rui Da Silva single records small increases, topping both the 2,000 play and 76m audience marks for the first time.

If airplay chart positions were based on plays logged -- as they are in America -- instead of estimated audience, Feeder's Buck Rogers single would rank 38th and Anastacia's Not That Kind would be at number 14. That's because Not That Kind was played no fewer than 1,260 times by the Music Control panel last week, while Buck Rogers managed just over half that total, 649. But the audience for the Feeder single was 47.2m, more than twice as much as the 22.6m who heard the Anastacia hit, so Buck Rogers is ranked 10th while Not That Kind is down in 39th place -- a near reversal of the positions they would hold in a US-style chart. The biggest difference between the two is that Buck Rogers is the most-played track on Radio One with 39 spins last week, while Not That Kind was not played at all, although it did get four valuable plays from Radio Two, without which it would not even be as highly ranked as it is. Anastacia's last single I'm Outta Love remains a radio favourite too, earning 832 plays and an audience of more than 23m last week, to rank 37 on its 19th week in the chart.

Radio One, by the way, continues to give Rui Da Silva's Touch Me long-term support of almost unheard proportions, airing it a further 36 times last week to bring its eight-week tally to exactly 300. Radio Two is not nearly so bountiful to any one song, although U2's Stuck In A Moment You Can't Get Out Of is its most-aired track for the third week in a row, with 20 plays last week providing an audience of more than 16m, and helping the track to advance 7-4 on the overall airplay chart, just one notch behind the peak position of their last single Beautiful Day.

The Manic Street Preachers release two singles -- So Why So Sad and Found That Soul -- simultaneously on March 5. They have not released them to radio at the same time, however. Found That Soul remains unheard, while So Why So Sad was serviced towards the end of last week, and quickly amassed 156 plays to take 61st position in the chart, the most valuable plays in audience terms being 11 from Radio One and 10 from Capital Radio.

Radio is as reluctant to desert Madonna's Music as record buyers are. Maddy's most recent single Don't Tell Me slips for the third week in a row, falling 8-9 on airplay while the earlier Music climbs for the third week in a row, moving 37-33 on its 27th week in the chart. Many stations are now playing Music more than Don't Tell Me, although Capital has the greatest imbalance in favour of Music, playing it 58 times last week, compared to just 19 airings of Don't Tell Me. The gap between the two songs on the sales chart is even smaller, with Don't Tell Me slipping 40-49 on its ninth week, while Music is number 63 on its 23rd appearance.

Radio never warmed to the Baha Men's Who Let The Dogs Out despite its enormous commercial success (it is the third biggest seller of the past 12 months) and is equally unenamoured of their new single, You All Dat, with no sign of it in the airplay Top 100 so far, although it debuts on the sales chart at number 14.

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