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Radio First seals Derby County deal to launch fourth local radio station.
Digital radio group Radio First has signed its fourth deal with a Premiership football club to launch a 24-hour local station playing up to 75% music.
The latest 12-year contract has been signed with Derby County and is part of Radio First's "Hot Music Hot Football" concept. Similar agreements have been signed with Aston Villa, Chelsea and Southampton.
The stations, which are each 50/50 joint ventures between Radio First and the clubs, will only be available via digital radio, digital TV and the internet when they begin broadcasting in the summer.
Radio First managing director Rory McLeod says, "We want the music industry to talk to us because these are not sports stations but entertainment stations ...
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