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MARKETING.
Universal-Island's MCA label manager David Quirk and media buying agency Target Media are planning an ambitious 3D poster on the infamous 96-sheet billboard site on London's Cromwell Road to promote the launch of Semisonic's new album All About Chemistry on March 5. The complicated 3D ad is being created by Russell Designs. It is based on the album artwork which features male- and female-shaped test tubes and ties in with the album's lyrics, which describe the sexual and social adventures of a group of friends in America. So long as it is produced in ...
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