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Joy as The Fly's circulation tops 100,000.
The Fly, the free music magazine produced by Channelfly and distributed via record shops and live venues, has achieved a monthly circulation of 101,383 in its first ABC audit.
The magazine began as a fanzine in May 1997 with a circulation of just 10,000 but Channelfly now has distribution deals in place with Virgin Megastores, Tower Records and key independent retailers as well as more than 100 UK venues.
The Fly, which is aimed at 16- to 24-year-olds, is included in the ABC's free monitored distribution non-active purchase category and the circulation quoted is an average for the three-month period August to October. The figure peaked in September when 108,850 copies were distributed, according to an ABC spokeswoman.
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