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MTV Awards to make German return.

Music Week

| February 03, 2001 | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Germany is to become the first country to host the MTV Europe Awards for a second time when this year's event takes place at Frankfurt's The Festhalle on November 8.

The announcement of the location was made at a press conference at Midem where the broadcaster also unveiled plans to increase significantly its output of live music performances.

The extensive schedule of new shows and one-offs follows detailed viewer research which revealed a demand from MTV's core 16- to 34-year-old audience for more coverage of concerts and other live events.

MTV Networks Europe president and chief executive Brent Hansen says live music forms an important part of the company's strategy to support artists and retain ...

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