Midemnet puts marketing top of the agenda.

The growing pains experienced last year by the nascent internet music market are expected to continue as companies jockey for position until clear business models emerge, writes Susan Nunziata.

Panellists at the Midemnet conference in Cannes addressed the now-perennial issues of copyright protection and profitability, and explored obstacles such as a slowly-developing broadband marketplace and the increased need for astute marketing.

During a panel on marketing, Tom Atencio, president of management and booking company Atencio & Associates, said the impact of the internet on the music business is as much a revolution as was the invention of moveable type. "Does it make it easier for acts without major corporate funding to find an audience? It does. The terms that major labels ask for are prohibitive and they don't even exploit ...