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Dotcom exhibitors demonstrated that less is more at Midem 2001 as a 20% fall in the number of online stands was offset by some intriguing launches, a clearer focus and a growing sense of integration.
The wild predictions, bewildering hype and half-formed business models which have characterised the new media presence at Midem in previous years were left at home, as the 43 online exhibitors -- 27 of whom were first-time stand-holders -- contributed to a lean-but-muscular presence.
The alliance of Intertrust with Virgin Records, Zomba Music and Daft Life (see story) may have been the most significant online announcement of the conference, but it was by no means the only point of interest.
* IBM weighed into the digital music sector with the launch of its super-distribution solution, the Electronic Media Management System (EMMS), which offers an e-commerce framework for peer-to-peer file-sharing.
* French mobile content provider Musiwap, which partners with France Telecom in its home territory, revealed that it will shortly be announcing a tie-up with a UK telecommunications company as part of a plan to expand into all key European territories within the next two months. Italy, Spain and Germany are the company's other target markets.
* Ericsson's Business Innovation arm announced that it has taken a 15% stake in Popwire, the ...