Stringer moves to unveil new-look Sony team.

Rob Stringer has instigated his first significant shake-up since becoming Sony UK chairman/CEO with a series of key promotions across the company.

Stringer, who took over from Paul Burger last October, has, as expected, broadened the responsibilities of the company's long-serving Muff Winwood, who adds the newly-created role of A&R senior vice president for the whole of Sony UK to his existing position of S2 managing director. There are also new roles for three other executives, including sales vice president John Aston, although confirmation about Epic's new A&R-focused managing director could still be a couple of weeks away because of final contractual problems.

The chairman/CEO says it was very important that the first senior moves he made were internal appointments, in turn motivating the company's staff. "I know that the appointments will help me greatly in forming the future strategy of Sony UK in conjunction with our existing senior management," he says.

Winwood's elevation comes on the back of a lengthy list of A&R successes through S2, including Des'ree, Jamiroquai and Toploader, ...