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Lead generator Data Warehouse Corp. and Atlanta-based credit reporting agency Equifax have signed an agreement that provides credit-qualified leads to mortgage originators who offer firm offers of credit.
Under the agreement, Data Warehouse will integrate its proprietary mortgage database with the individual credit information generated by Equifax.
By "offering lead identification solutions based on an individual's credit data," the two companies' combined technology will allow for "more accurate targeting" than that of other competitors who generally provide credit information "summarized at a ZIP code or other geographical level," Data Warehouse president Benjamin Waldshan said The agreement will allow Data Warehouse to reduce lead delivery time to its ...