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Yahoo! message board used for blasts on Toll.(Brief Article)

Philadelphia Business Journal

| January 26, 2001 | Kostelni, Natalie | COPYRIGHT 1985 American City Business Journals, Inc. (Hide copyright information)Copyright

Message boards commonly found on Yahoo! Finance, Raging Bull and other Web sites have turned into a new platform for more than just investors to share stock tips or vent about management.

Consider Toil Brothers Inc. and the space on the Yahoo! message board dedicated to the Huntingdon Valley luxury homebuilder.

Environmental activists, suburban sprawl foes and plain old complainers are using the message board to, most often, anonymously attack Toll Brothers on several fronts. It's no surprise, of course, that an active, successful homebuilder like Toll Brothers would become a target for those concerned about sprawl and the environment.

In recent …

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