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SAINSBURY'S Blue Parrot Cafe.(Brief Article)

Kids Marketing Report

| January 01, 2001 | COPYRIGHT 2001 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

children's food

Sainsbury's is launching a range of healthy food for children aged 5-11 from 18 March. The Blue Parrot Cafe range comprises 250 products ranging from fresh fruit and vegetables and fresh pasta to yoghurts and jumbo fish fingers. The food retailer says it has spent 12 months researching what parents and kids really want from a children's range, as well as consulting nutritionalists. Sainsbury's claims its Blue Parrot Cafe range takes a realistic approach to healthy eating -- delivering great taste and improved nutritional quality. ...

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