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Express to success; ride to the top a quick one for Southwest Elevator. (company profile)
Express to success
Ride to the top a quick one for Southwest Elevator
In an industry that definitely has its ups and downs, Southwest Elevator Cabs Inc. has risen quickly to the level of its well-established competitors.
Three former Coerver Industries Inc. employees founded the elevator cab manufacturing company in December 1984 with $50,000 and a Sears credit card. Southwest Elevator reported 1988 revenues of $6.6 million and expects to bring in about $8 million in 1989 selling the cabs, which range in price from $3,000 to $65,000 each, said co-founder and president Derald Armstrong.
The up-and-coming company has already supplied elevator cabs to some prestigious projects, including the InterFirst Bank/Park Cities Building, Texas Stadium, IBM's Southlake campus, and the Grand Floridian Beach Resort at Disney World.
The elevators leading to the press room at Texas Stadium are probably the most talked-about features of the stadium, according to J.R. …
