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EXPECT THE UNEXPECTED.

Music Week

| January 20, 2001 | Scott, Ajax | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Anyone who could have confidently predicted a year ago that the Top 10 list of best-selling albums in 2000 (see p26) would feature then relative unknowns David Gray, Craig David and Coldplay deserves a job in A&R. And a very senior job at that. But then one of the most exciting things about music is its very unpredictability -- and 2000 was an unpredictable year.

Looking at the list of albums artist signings made by key labels (see p8) it is perhaps harder than ever to pick the names that will be gracing the Top 10 albums list of 2001. The problem is not so much that there is no quality -- there is. But success relies more than ever on not just making unique records, but then building media and retail support for those acts and sustaining it for long enough to hook the record-buying public.

Still, this year's top sellers list offers a reminder that popular music comes from the most unexpected places, which is why we have this year ...

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