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CELEBRATING FRENCH MUSIC.
Among the highlights of this year's event is a celebration of music which originates in the home of Midem.
AS SOON as Dominique Leguern took over as Midem director on March 1, last year, one of her first initiatives for Midem 2001 was to focus on promoting French music productions in the international market.
"We have never done anything at Midem to highlight the French market in 35 years -- even though Midem happens in France," says Leguern. "We have so many acts which are popular around the world right now, such as Modjo, Cassius and Air. We have lots of reasons to celebrate French music. This year we will have an open market on Sunday with a focus on music exported from France. French influences will be the theme of the day."
There will be other topical areas under the spotlight. "We are putting the accent on four or five things that are of importance to our participants, who come from all areas of the music business," she says. "There will be a focus on marketing revenue and rights, music business and the law, breaking into Japan and the connection between classical music and e-commerce."
Midem 2001 gets off to a flying start on Saturday, January 20 with opening addresses by artist-cum-internet and studio entrepreneur Peter Gabriel and MP3.com's Michael Robertson. The televised NRJ Music Awards will also be broadcast live from Midem. Leguern says, "The opening night will have a major focus on very glamorous and interesting people. This is the second year the NRJ Music Awards have taken place at Midem. There are 15 awards and all the acts will be present to receive them, as well as 15 or 20 stars coming to give out the awards." Stars attending include Jennifer Lopez, Ricky Martin, The Corrs and All Saints.
The rest of the festival, which concludes on January 25, is packed with events. On Sunday it is the Classical Awards, while Boyzone's Mikey Graham will showcase six songs from his solo album. On Monday, there will be a tribute to Claude Nobs, the founder of the Montreux Jazz Festival, which is ...
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