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EXPOSURE.

Music Week

| January 20, 2001 | JONES, ALAN | COPYRIGHT 2001 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CHART COMMENTARY

The top two singles on the sales and airplay chart are identical for only the sixth time in the last two years, as Rui Da Silva's Touch Me and Jennifer Lopez's Love Don't Cost A Thing move 8-2 and 6-1 on the airplay chart. Lopez thus registers a double number one, a less rare feat these days, although Love Don't Cost A Thing's tally of 2,158 plays is still far fewer than the 2,517 logged by Madonna's Don't Tell Me, which slips to three to accommodate Lopez and Da Silva.

Lopez's previous highest charting airplay hit was her debut single If You Had My Love, which peaked at number three, closely followed by Waiting For Tonight which reached number four. Both peaked on the sales chart one slot lower than on the airplay chart. In numerical terms, the biggest supporter of Lopez's current smash is Atlantic 252, where it was aired 91 times last week (seven times fewer than Rui Da Silva's single, which was the station's most-played hit). In audience terms, it was 39 plays from Radio One which mattered most, however, delivering 30.76m listeners for Lopez, or 36.7% of the record's total. Touch Me was also played 39 times by Radio One, and the two records shared most-played honours on the station -- it's the sixth week in a row at the top of the list for Touch Me, an unprecedented run, during which it has been aired by Radio One no fewer than 228 times.

All Saints seem to have disintegrated but they're still chasing their fourth number one airplay hit with All Hooked Up, which seems unaffected by their recent troubles, moving 18-13-7 on the airplay chart in the last fortnight. Their first number one airplay hit was Never Ever at the beginning of 1998, and they returned to take pole position twice last year, first with Pure Shores and then with Black Coffee. If they can top the chart with All Hooked Up they will finish their career with a hat trick of consecutive number ones. But they haven't always had great support from radio -- their 1998 hit War Of Nerves peaked at a lowly number 31 on the airplay chart.

With All Saints seemingly on the way out, and our apologies to Bond, The Sugababes are now London's premier girl group. But their latest single New Year has suffered badly from its title, which make it sound like it should be removed from the airwaves at the same time as the Christmas decorations are taken down. As a result, it has slumped 8-15-49 in the last fortnight, and has diverted programmers attention back to their debut hit Overload, which has jumped 73-39-34 in the same period.

The highest of six new entries to the Top 50 this week is Dido's Here With Me, which jumps 54-31. It's one of those records which is attracting attention from a wide range of stations from rock (Virgin) to dance (Kiss) and was even aired by London religious broadcasters Premier last week. Oddly enough, it has reached number 31 with comparatively little support from the BBC's big guns. Radio One aired it 10 times last week, making it the station's 47th most-played cut and Radio Two played it just once. Expect both to increase exposure considerably as the record heads for the Top 10 of both sales and airplay lists.

Steps' number two sales hit It's The Way You Make Me Feel finally started to pick up significant airplay last week but although it was aired 820 times, most of its support came from small stations, hence the record is still just shy of the Top 50 at number 57.

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