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Giving a Lift to Micropayments.(Opinions)(Company Business and Marketing)(Column)

Computerworld

| December 18, 2000 | Tapscott, Don | COPYRIGHT 2003 Computerworld, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Many skeptics e-mailed me after last month's column \[News Opinion, Nov. 20\] to say people will never use micropayment systems to buy small chunks of online content such as news, music or videos.

This is wishful thinking. Free content subsidized through advertising is unsustainable.

I don't know of any newspaper, for example, that runs its Web site at a profit. And the one newspaper Web site that's almost profitable is a great example of the scale of business model innovation that's required in the digital economy.

But this is more than just a newspaper issue. A software system unveiled two weeks ago shows that almost any company that deals with the…

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