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It's no secret that this industry thrives on digital assets. No matter your role in the design, content-creation, publishing, pre-press, or print community, you're likely to work with thousands of digital assets each day. And with the advent of cross-media publishing, the amount of digital assets the typical company possesses has reached astronomical levels. Not surprisingly, companies which at first adopted the "wait and see" mentality when it came to managing media assets now are beginning to implement full-featured digital asset management (DAM) solutions. Once thought an added value, DAM is becoming a necessity.
Despite profound industry changes, vendors of DAM solutions continue without fail to release new and enhanced products and services that …