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On-line shopping more favorable to consumers.(than traditional shopping in stores)(Brief Article)

DSN Retailing Today

| December 11, 2000 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

NEW YORK -- Consumers are more satisfied making retail purchases on line than they are shopping at traditional department and discount stores, according to a survey by the American Customer Satisfaction Index, a quarterly report by the University of Michigan Business School.

The report found that consumer …

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