Hanes[R]: The Consumer's No.1 Choice.(in a variety of apparel categories)(Brief Article)

The strength of the Hanes and Hanes Her Way brand strategy, dedicated to producing the best value in contemporary clothing for men, women and children, was confirmed by consumers in a recently released study conducted this summer for DSN Retailing Today.

Continuing its brand leadership, Hanes beat the competition decisively. A nationally representative sample of shoppers were asked, "If you were shopping for ... in a discount department store, which brand of ... would you want?" These shoppers named Hanes as their No. 1 choice in intimate apparel and women's apparel. The brand was also the No. 1 mass market selection in men's and children's wear, according to the …