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Some Internet firms follow the traditional, incremental route to build their businesses
In this season of dot-com decimation, there are a few hardy startups that chose to build businesses without big marketing budgets and piles of venture capital. That different approach has yielded a different result: the Internet firm that is not only surviving, but even turning a profit.
Brad White, president of Midnight Pass Inc., for one, looks without trepidation at what some call a make-or-break holiday shopping season for online retailers. White says his 2-year-old company, which sells gift items online, supports itself and is now hitting its stride.