AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
With more companies developing web sites and conducting on-line business transactions, retailer Brian Sampson saw his future unfolding before him. He also knew he needed help in navigating a course through these new digital waters.
As the owner of Sunshine & Ski in Regina, Sampson became serious about developing an e-commerce site last fall. "The first thing I did was contact the Canadian Sporting Goods Association and I checked what was going on in the industry," says Sampson. "If anyone is thinking about setting up an e-commerce site, I suggest they contact their industry association and see if they have any information."
Once he realized the potential of e-commerce, Sampson began researching other Canadian retailing sites that specialized in his industry and then checked …