AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-67971425/mampg-scraps-dm-drive.html" title="Facts and information about M&G scraps DM drive to focus on CRM strategy.(M and G Group PLC to favour customer relations management over direct marketing strategy)(Brief Article)">M&G scraps DM drive to focus on CRM strategy.(M and G Group PLC to favour customer relations management over direct marketing strategy)(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Customer Loyalty Today are available.
Frequently asked questions about RSS feeds
M&G scraps DM drive to focus on CRM strategy.(M and G Group PLC to favour customer relations management over direct marketing strategy)(Brief Article)
M&G has scrapped its blanket marketing drive in favour of a targeted CRM campaign.
It is the investment house's first CRM work and is targeted at converting short term investors into lifelong prospects.
M&G's parent company, Prudential -- which also owns Internet start up Egg -- says that the company will ditch its historic one size fits all direct marketing ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Thai Communications Agency's Joint Venture Takes Step into Direct Marketing.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) March 1, 2003 700+ words
...Worldwide to operate a direct marketing business in Thailand...world's top-three direct marketing and customer relations management firms. Established in...the future. Demand for direct marketing services was rising in...
- New Far East DDB joint venture takes step into direct marketing.
- News wire article from: Asia Africa Intelligence Wire March 1, 2003 700+ words
...Worldwide to operate a direct marketing business in Thailand...world's top-three direct marketing and customer relations management firms. Established in...the future. Demand for direct marketing services was rising in...
- Annuncio Brings e-Marketing Automation to Financial Services Sector; Wells...
- Press release article from: Business Wire December 20, 1999 700+ words
...program for Web-based direct marketing. Wells Fargo's...effective customer relations management team with industry-leading online direct marketing methodologies...strong endorsement for direct marketing methodologies being...
- Draft Eyes Customer Relations Management Business in Thailand.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) August 19, 2003 700+ words
...Lowe Thailand, to offer clients an integrated CRM from direct marketing, database marketing, events and promotion to a consumer...employees. Nattisa Pongtaranont, a veteran of the local direct marketing business, has been appointed managing director of Draft...
- Online PR: Widen your reach.(public relations management through web sites)
- Newspaper article from: PR Week (UK) April 22, 2005 700+ words
...new to PR, clients can see which ones are generating interest. In effect, it gives them hot leads.' International Direct Marketing Fair director Darren Whitehead was one of the first clients to use the website. He sees 'great potential' in it because...
- CRM helps bank to captain America.(Bank of America Corp. uses customer...
- Newspaper article from: Customer Loyalty Today April 1, 2000 700+ words
...indicate propensity to defect, profitability, and channel preference. Marketing strategies have evolved away from simple direct marketing as the bank realised that existing customer data could be further exploited. New technology and channels offer significant...
- SPECIAL REPORT: ADVERTISING INDUSTRY.
- News wire article from: Asia Africa Intelligence Wire August 16, 2005 700+ words
...that offer services in event management, direct marketing, and web design. Bottom line: competition...research and consultancy, branding, design, direct marketing, customer relations management and other types of specialized services...
- Sweden's Bisnode acquires Norwegian CRM provider One Holding.(Brief article)
- Newspaper article from: Nordic Business Report July 2, 2007 700+ words
...Scandinavian provider of services within direct marketing and Customer Relations Management. The acquired companies will continue...companies within the business unit, CRM and Direct Marketing, the company added. The acquisition price...
- MarketTools and ChinaLOOP.com Give Unprecedented Access To World's Largest...
- Press release article from: PR Newswire July 18, 2000 700+ words
...rents them so that marketing, sales and research companies use the data for customer relations management purposes. Through ChinaLOOP.com, direct marketing clients will conduct email campaigns to targeted consumers within the ChinaLOOP database...
- Direct Marketing, Sure Route to Growth - Dman Boss.
- News wire article from: Asia Africa Intelligence Wire June 30, 2003 700+ words
...The emergence, recently, of the Direct Marketing Association of Nigeria (DMAN) brings...ARCMARD). What is the place of direct marketing as a discipline in the marketing profession...Excerpts. How has DMAN emerged.Yes, Direct Marketing Association of Nigeria (DMAN) came...