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Emap opts in to SMS.(Emap Performance Network contract with Flytxt)(Brief Article)
Emap is to trial a request-based SMS marketing campaign across its flagship teen title Smash Hits.
The initiative is the result of a contract with new market entrant, Flytxt which launches in the UK this month.
Emap is launching the drive at this month's series of Smash Hits concerts. The series of live performances will culminate in December's annual Smash Hits Poll Winners' Party.
The promotion forms part of Emap's customer acquisition and retention programme aimed at strengthening its position within its target market of nine to 15 year old girls.
Smash Hits readers can sign up to the scheme by sending a text message from their mobile phones. This acts as the opt-in to the scheme and forms the basis for what Smash Hits describes as "an interactive dialogue with readers".
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