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WWAV complains to ASA over PPS 'misleading' mail.(WWAV Rapp Collins files complaint with the Advertising Standards Authority regarding Royal Mails Postal Preference Service)(Brief Article)
Europe's largest direct marketing services company, WWAV Rapp Collins, has attacked the regulation of the Post Office as "shambolic" as the debate over Royal Mail's involvement in the Postal Preference Service acquired a new intensity this week.
WWAV has formally complained to the Advertising Standards Authority about the "dangerously misleading" nature of the PPS mailing, which has already been sent to around seven million UK households.
Chris Gordon, WWAV group chief executive, said the PPS mailing …
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