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Ken Kemp reports an a real live licensing case study
One of the big new events in the life of my company Character Marketing Solutions is our recent appointment to manage the licensing programme for new children's cartoon series The Lampies.
It's a great show and we're delighted to be involved with it, but what I thought readers of Kids Marketing Report may find interesting is to follow this as a real live case study from concept through to reality. Already the story is quite remarkable.........
Recovering after suffering an injury on police duty, Dave Bonner had time to turn his mind to a bright idea for children's cartoons and books. That was back in 1982 and while …