BBC World picks chief to work on global strategy.(Jacky Brandreth)(Brief Article)

BBC Worldwide has appointed Jacky Brandreth as director of marketing for its international news and information channel, BBC World.

Reporting to BBC World managing director Patrick Cross, Brandreth will be responsible for developing and implementing global brand strategy for the commercially-funded service, which reaches 173 million homes in 200 countries.

She was previously head of strategic marketing for the BBC, where she oversaw the launch of the first pan-BBC marketing strategy. …