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The Editor's vision.
The International business magazine editors strive to maintain the brand identities of their titles while tailoring them to appeal to local audiences. Emma Hall reports
JOHN ROSSANT EUROPEAN EDITOR, BUSINESS WEEK
Business Week claims a position as the world's leading business news weekly, selling 1.2 million copies worldwide. At present, however, its core market remains the US, with sales of nearly a million weekly. European sales are at around 100,000 copies a week.
John Rossant joined Business Week in September last year, becoming the magazine's first European editor.
"Demographically, we have a different reader profile in Europe from the US. Here we reach an incredible proportion of chief executives and top-level decision-makers," he says. "The magazine is widely recognised but I want it to be even more so. I want to make it the buzz of Europe and I am taking concrete steps towards this."
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