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Corporate watch.(Brief Article)
Jane Parsons assesses the impact of the five top international news and business TV channels
When asked to give my personal view of the five leading international news and business TV channels, I had to admit that I don't regularly view any of them (frankly, I don't know anyone who does). But on a professional level, I do recommend certain of them to a certain type of client and hence could comment on their suitability for reaching that "increasingly elusive, info-overloaded, goldmine" of a target audience: the international business community. But that's not what I'm doing here ... here, I'm a punter.
First, CNNI, the elder statesman of this genre and the only one of the five that I receive in Peckham. I do glance at this one during my intermittent trips abroad. The accusation that it's "too American" is almost defunct apart from the sport. Actually, it's increasingly starting to look and sound like the BBC. The "Top Notch Hotels Where We Can Be Received" listings still annoy and the "coming up next" flashes are curiously amateurish. But they've got rid of much of the screen clutter and, all in all, it's looking good for your clients' money.
On to BBC World -- one of the few ways in which brands can align themselves with the Beeb on TV. Flicking back and forth between this and BBC News 24, I quickly became confused, but World seems to have more gravitas (a carryover from the World Service, perhaps) and is as near to a real competitor to CNNI in the rolling news arena as there is. I'd rather watch this, although trying to spot anyone working in the newsroom behind the presenter can become rather obsessive.
On the "constantly informed" front, the continental Europeans just love their news the way Euronews does it (more a comment on local news output, I imagine). There are no presenters, only voiceovers over footage from a large network of European national news ...
- ProForma adds affiliates.(Brief Article)
- Magazine article from: Wearables Business April 1, 1999 700+ words
...Marketing Partners, a 5-year-old marketing communications agency based in Charlotte, N.C., owned by Jim Burris. * Anchor Business Forms, a forms distributorship based in Tallahassee, Fla., owned by Bill and Jane Parsons.
- The Genius of Edison places his inventions in the spotlight. (Learning Co...
- Magazine article from: Computer Shopper Elko, Lance March 1, 1997 700+ words
...investigation. The first, Tom's Technology, offers a brief article about how and why Edison developed the invention, along...life and career; a database of 253 terms, each linked to a brief article; and a cleverly designed quiz that tests users on program...
- Editorial.(Brief Article)(Editorial)
- Magazine article from: Journal of the Mississippi Academy of Sciences July 1, 2000 700+ words
...than those of the old museum. The Mississippi Academy of Sciences is pleased to highlight the museum in this issue with a brief article describing the facility and a lengthy article describing the ecology and flora of LeFleur's Bluff, the area on which the...
- JET STREAM.(Brief Article)
- Magazine article from: WWD West, Kevin June 13, 2000 700+ words
...and fun). Just after the movie's premiere, Le Figaro devoted an entire page to the theme of the jet set, including a brief article by de Brantes entitled, "I was inspired by myself." What's surely even more satisfying for de Brantes, a slick-haired...
- Splash out on water. (letters).(Brief Article)(Letter to the Editor)
- Magazine article from: Geographical Downes, Charlotte June 1, 2002 700+ words
I was much taken by your sadly brief article entitled Drinking water on tap, online (Environment News, February 2002). It reports on the internet campaign through which...
- ROMANIA RATIFIES, SLOVAKIA DEFERS.(Brief article)
- Newspaper article from: European Report February 5, 2008 700+ words
...December and Slovenia and Malta on 29 January, to adopt the EU text. France should follow in the coming days (see other In brief' article). As for Slovakia, the parliamentary vote has, in principle, been postponed to 7 February. Opposition MPs, in protest...
- Handbook of Mesoamerican Mythology.(Review)(Brief Article)
- Magazine article from: Booklist Quinn, Mary Ellen March 1, 2001 700+ words
...artistic evidence, and explain the myth's significance. The essays conclude with see also references to related entries and brief article-specific bibliographies. Although analytical and exploratory, the essays also convey the richness and imaginativeness...
- GROWING U.S. TOURISM.(Brief Article)
- Newspaper article from: Caribbean Update April 1, 2000 700+ words
The February 2000 issue of Travel & Leisure magazine contains a brief article on the still modest, but growing flow of U.S. tourists, who enter Cuba from Mexico, or the Bahamas. The article contains tips on where to stay, and where to enjoy a good meal.
- A new program takes flight. (Managing Editors Desk).(Brief Article)
- Magazine article from: Journal of Environmental Health Fabian, Nelson April 1, 2002 700+ words
...Environmental Health Professionals, which covers those who work in environmental health at the local level. You will find a brief article describing some highlights of the survey in this issue. What an absolutely fascinating report! We have looked at how environmental...
- New Standard Encyclopedia, 20 vols.(Children's Review)(Brief Article)
- Magazine article from: Booklist September 15, 1995 700+ words
...The article on Bill Clinton includes the 1994 congressional elections and the Whitewater investigation. The separate, brief article on Hillary Rodham Clinton mentions her work on health-care reform. Events not covered include the change in U.S. policy...