AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Create a link to this page

Copy and paste this link tag into your Web page or blog:

<a href="http://www.accessmylibrary.com/article-1G1-66891974/mills-wcrs-orange-finale.html" title="Facts and information about Mills on ... WCRS's Orange finale.(Brief Article)">Mills on ... WCRS's Orange finale.(Brief Article)</a>

Close Set up an RSS feed that alerts you when new articles from Campaign are available.

Frequently asked questions about RSS feeds

Mills on ... WCRS's Orange finale.(Brief Article)

Campaign

| October 27, 2000 | Mills, Dominic | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

As swansongs go, WCRS's last campaign for Orange (Campaign, last week) is pretty low-key. There's none of the grand sweeping statements or awesome widescreen feel that we've come to expect from previous Orange ads. Indeed, the production budget for this campaign must have been tiny, even if the 7 million [pounds sterling] media budget will ensure ubiquity.

I can't help feeling a touch sorry about this. If the last act of an opera or a film is always a stunning crescendo, so, you feel, should be the campaign that marks the end of one of the definitive agency-client relationships of recent years. When you go, you want to go out in style. As a strictly neutral observer, …

View articles courtesy of your local library

Related articles from newspapers, magazines, journals, and more


WCRS loses out in Orange's global expansion plan.: Magazine article from: Campaign Newland, Francesca August 11, 2000 700+ words
...million [pounds sterling] Orange account out of WCRS and handing it to Lowe...Lintas work will break. WCRS is contracted to Orange for six months and has...one of his enemies." Orange: creative highlights Since WCRS began working with Orange...


Pru looking like a new Orange for WCRS. (Opinion).(Prudential Insurance Co....: Magazine article from: Campaign March 1, 2002 700+ words
...things never change. Take WCRS's rollercoaster performance...trough in 2000, when it lost Orange and Carling, earned it...creative opportunities and WCRS's standing in the industry...could be the successor to Orange that Vodafone hasn't turned...


PERSPECTIVE: Lowe never matched the success of WCRS on Orange - but why?(Lowe...: Magazine article from: Campaign September 6, 2002 700+ words
...departure of the Orange account from WCRS to Lowe. WCRS created...copy saying that Orange was worth zero when it appointed WCRS in 1994 and pounds...Robin Wight of WCRS, Doug Hamilton of...Olins, Hans Snook of Orange and the launch marketing...


Losing Orange hurts but can't take away WCRS achievement.: Magazine article from: Campaign Marshall, Caroline August 11, 2000 700+ words
...pounds sterling] Orange advertising from WCRS into Lowe Lintas...unsettled and junior Orange marketing team (its...it easy to deal with WCRS' confidence in its...So where next for WCRS, for whom Orange is the latest in a...


ukp32m Orange creative review puts WCRS under pressure.: Magazine article from: Marketing Week March 2, 2000 700+ words
...Julia Day Mobile phone operator Orange is reviewing its ukp32m creative advertising account out of WCRS after seven years - the third...blow to the agency in a month. Orange head of brand marketing Rob...agencies with the help of the AAR. WCRS will be considered but it will...


Why future is not so bright for WCRS; Orange's decision to review its account...: Magazine article from: Marketing Week McCawley, Ian March 9, 2000 700+ words
...calls away. So when WCRS received the news that flagship client Orange was reviewing its...agencies lose accounts. WCRS is a jewel in the...Wight claims Orange is only asking agencies...projects", despite Orange head of brand marketing...three years, with WCRS "not necessarily...


Orange calls ad review in fresh blow to WCRS.(Brief Article): Magazine article from: Campaign Yates, Karen March 3, 2000 700+ words
...commercial director, said that Orange would continue to work with WCRS on brand advertising...the review at this stage. WCRS launched Orange with a blockbuster commercial...introducing the new slogan. WCRS and Orange have fought a number of battles...


Agencies and the art of valedictory advertising.(WCRS loses Orange Group...: Magazine article from: Campaign Newland, Francesca Watts, Jenny August 18, 2000 700+ words
...of justice: how could Orange possibly move its account out of WCRS after all the beautiful...Wight, the chairman of WCRS. has repeatedly expressed his intention to replace Orange within six months. Christie believes WCRS' ad last week targeted...


WCRS's Orange campaign marks reposition.(Brief Article)(Statistical Data...: Magazine article from: Campaign Newland, Francesca May 26, 2000 700+ words
WCRS has created two new ads for Orange as part of a 12 million [pounds sterling] campaign to position Orange as more than just a mobile phone company...which break on 2 June, focus on Orange's WAP service. One ad highlights...


WCRS epic starts 12m [pounds sterling] Orange branding drive.: Magazine article from: Campaign Hall, Emma September 3, 1999 700+ words
Orange launches a 12 million...commercial from WCRS which positions...In an echo of WCRS's original launch...the familiar Orange voiceover begins...firmly position Orange as a facilitator...creative directors of WCRS, art directed...

For more facts and information, see all results

The AccessMyLibrary advertising network includes: