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private surf.(sex and contraception information Web site)(Brief Article)
Andrew Howells, the managing director of BMPtvi, takes a look at Durex.co.uk.
There must be some sort of government requirement that parents of newly born babies are asked about contraception plans within 24 hours of the birth. So what better place to visit than the recently refurbished www.durex.co.uk.
I was pleasantly surprised that our latex buddies had not succumbed to the temptations of Flash overload. Navigation is clear, pages load easily and the look is clean, crisp and appealing.
Unfortunately, the site is aimed at 16- to 21-year-olds, not "married man with kids". Inspired, however, by the opportunity to compare the UK's "love" performance with the rest of the world, I went on. I was delighted to see that we outperformed every other country when it comes to frequency.
The site was well written, avoiding the usual ...
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