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Play for free but look at the ads please.(Brief Article)
Freeloader delivers games software free to web users Freeloader is a gaming portal that delivers games software through the web to users for free, in exchange for information about their likes and preferences. The portal offers brands highly targeted opportunities for ads. The site shares revenue generated from advertising with the games' owners. Freeloader's owner, Pure Entertainment, also develops games exclusively for the portal.
Site characteristics The site, designed in-house, is a dusky blue with a streamlined, sophisticated feel. Some of the games can be played direct from the site, while others have to be downloaded and require plug-ins. There are about 30 games on the site.
Target demographics A predominantly ABC1 male audience uses the site, but Freeloader is trying to broaden this.
Principals Harry Holmwood is the chief executive, Simon Parkinson the publishing director, Richard Groves the technical ...
- There may be murder most foul going on at Mustoe Merriman Levy.
- Magazine article from: Marketing Week October 11, 2001 700+ words
...Phillipson, The Diary hears that a respected members of Mustoe Merriman Levy is working on a novel. The plot revolves around an...t that long ago that Herring disappeared from what was Mustoe Merriman Herring Levy. The Diary was even more alarmed to learn...
- Mustoe Merriman Herring Levy.
- Magazine article from: Marketing Week March 15, 2001 700+ words
Mustoe Merriman Herring Levy is to appear in an Open University series for BBC2 called 'The Ad factor.
- Mustoe Merriman Herring & Levy.(Brief Article)
- Magazine article from: Creative Review January 1, 2001 700+ words
Mustoe Merriman Herring & Levy has devised a brand new campaign for footware label Doc Marten. The ads will be accompanied by print -- both shot by director Neil Harrison of Arden Sutherland Dodd. The campaign is entitled World Of Feet and will air in February.
- Mustoe Merriman Levy. (Digests).
- Magazine article from: Marketing Week January 31, 2002 700+ words
Mustoe Merriman Levy next week launches a television campaign for Stena Line.
- Mustoe Merriman Levy. (Agencies).
- Magazine article from: Marketing Week January 3, 2002 700+ words
Mustoe Merriman Levy has been appointed by Nickelodeon UK to work on its [pounds sterling]3m creative account across the channels Nickelodeon...
- Hakuhodo takes stake in U.K. shop.(Mustoe Merriman Herring Levy)(Brief Article)
- Magazine article from: Advertising Age December 16, 2002 700+ words
...Qassim [london] Hakuhodo, Japan's second biggest ad agency after Dentsu, is buying 49% of independent London agency Mustoe Merriman Herring Levy, to be renamed Mustoes. The deal comes a week after Hakuhodo announced plans to form a joint holding company...
- Nickelodeon uses Nick Jr to attract parents. (News).(Mustoe Merriman Herring...
- Magazine article from: Precision Marketing May 10, 2002 700+ words
...can interact with," she adds. Nickelodeon plans to follow-up the activity with further research into parental perceptions of the brand. Mustoe Merriman Herring Levy executed the ads, with media planning and buying by Total Media.
- Hakuhodo takes chunk of MML: Japanese giant follows merger with minority stake...
- Magazine article from: Marketing Week Furness, Victoria December 12, 2002 700+ words
...Japan's second-largest agency, has made a surprise move In acquiring a 49 per cent stake in London-based ad agency Mustoe Merriman Levy (MML) for an undisclosed sum. Until now, Hakuhodo's presence In the UK has been restricted to a small London...