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Dotcom weekly awareness survey.(Brief Article)

Campaign

| October 27, 2000 | COPYRIGHT 2000 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
Rank   Site              Agency/Media 
 
1      BT Internet       AMV BBDO/Zenith Media 
2      AOL               MWO/BBJ 
3      Lloyds TSB        Saatchi & Saatchi/Zenith Media 
4      Freeserve         M&C Saatchi/Walker Media 
5      Jungle.com        Publicis/Optimedia 
6      Jamjar.com        MWO/MediaCom TMB 
7      AssertaHomes      BMP DDB/OMD 
8      BeMe.com          Delaney Lund/Walker Media 
9      Dotmusic          ehsrealtime/All Response 
10     William Hill      Bates UK/Unique Digital 
11=    Sharepeople.com   WCRS/Walker Media 
11=    Gameplay          Martin Waxman/Incline Media 
11=    Coral Internet    Interfocus/New PHD 
14=    Charcol Online    Masius 
14=    MegaStar          Soul/CIA 
14=    Revolver.com      Circus/Screaming Media 
17     Totalbet          Delaney Lund/BJK&E 
18     Eyestorm          BBH/Starcom Motive 
19=    New Monday        Nucleus/MNC 
19=    BreakingViews     EM2/Equi Media 
 
Site              Adspend                       Awareness 
                  June-Aug                           (%) 
 
BT Internet       2,464,260 [pounds sterling]         60 
AOL               3,778,650 [pounds sterling]         52 
Lloyds TSB          501,190 [pounds sterling]         50 
Freeserve         6,075,160 [pounds sterling]         41 
Jungle.com          927,390 [pounds sterling]       ...
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