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AXA appoints Chime Online and AMD for internet launch.(Brief Article)
AXA, the UK's third-largest general insurance company, has appointed two new roster agencies, AMD Advertising and Chime Online, to support the multimillion-pound launch of its internet portal.
The agencies, which are both part of Chime Communications, won the business following a pitch against a number of other, undisclosed agencies.
AMD Advertising, which hired HHCL & Partners' partner Adrian Coleman as its chief executive three weeks ago, will create both on- and offline ads for the portal brand and Chime Online will provide advice on the general marketing strategy. TBWA\London will continue to handle advertising for the flagship AXA brand.
The site is due to launch at the beginning ...
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