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FCBi hires Initiative Dot Com's Foster for media director role.(Brief Article)
Banks Hoggins O'Shea/FCB's new-media branch, FCBi, has poached Simon Foster, the founding partner of Initiative Dot Com, to be its interactive media director.
FCBi, which launched last July, offers clients online media planning and buying, strategic and direct response marketing services. Foster's brief is to bring together an integrated pan-European media offering for the agency.
While at Initiative, Foster worked on clients including ThinkNatural.com, Unilever, SelfTrade.co.uk and Cisco Systems. At FCBi, he will initially focus on the agency's main digital client, Compaq, although the agency is aiming to bring in new business too.
Foster said: "FCB has some good online experience in the US through clients such as Amazon and Sega. The idea of helping to transfer and develop that knowledge into a European interactive offering represents a tremendous ...
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