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Ex-TDI pair join digital ad shop's UK roll-out.(Brief Article)
William Apfelbaum, the former president and chief executive of the outdoor advertising group TDI Worldwide, and Jane Henley, the business group director at TDI-UK, are launching the US-based online advertising company L90 in the UK.
Apfelbaum will become the UK chairman of L90, while Henley takes on the role of managing director at the company, which has businesses such as Microsoft, Procter & Gamble and Warner Brothers on its US client list.
L90 will sell online ad space for its clients' sites as well as creating online ad strategies for brands. In the UK, it will work with Scotland Online and Blartly.co.uk, the prize draw website.
Henley said that L90 will not compete head-to-head with other online ad networks such as DoubleClick and 24/7 Media in the trading of banner ads, but will instead focus more on other types of online communication strategies.
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