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Peoplesound.com, the music portal that provides a showcase for unsigned musical talent, has launched a product for marketers who need to license music for both on- and offline advertising projects.
The portal promises to license the music at a quarter of the cost and in a fraction of the time that the process would normally take.
The website represents more than 10,000 unsigned bands and artists, and has both the master and recording rights to their music.
Advertisers looking for tracks will be able to use the service to hunt down the music they want to use and then license it within a day. A facility for finding music that sounds similar to well-known tracks will also be available.
Peoplesound's new-business director, Simon Miller, said: "Ninety per cent of ads want music that fits the ...