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Drum tobacco gets make over in Mustoe Merriman campaign.(Brief Article)
Mustoe Merriman Herring Levy has unveiled a campaign for Drum hand-rolling tobacco that aims to shake off the Dutch brand's down-market image and its association with old men and convicts.
Drum, which is the world's biggest selling hand-rolling tobacco, was launched in the UK 18 months ago. The new work aims to capitalise on changing perceptions by presenting Drum as an upmarket international brand.
The campaign, which breaks in early November, highlights the international popularity of the Drum brand. It will run in the UK style press and in national press supplements.
One execution shows a man in a Madrid ...
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...Phillipson, The Diary hears that a respected members of Mustoe Merriman Levy is working on a novel. The plot revolves around an...t that long ago that Herring disappeared from what was Mustoe Merriman Herring Levy. The Diary was even more alarmed to learn...
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Mustoe Merriman Herring Levy is to appear in an Open University series for BBC2 called 'The Ad factor.
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- Magazine article from: Advertising Age December 16, 2002 700+ words
...Qassim [london] Hakuhodo, Japan's second biggest ad agency after Dentsu, is buying 49% of independent London agency Mustoe Merriman Herring Levy, to be renamed Mustoes. The deal comes a week after Hakuhodo announced plans to form a joint holding company...
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- Magazine article from: Precision Marketing May 10, 2002 700+ words
...can interact with," she adds. Nickelodeon plans to follow-up the activity with further research into parental perceptions of the brand. Mustoe Merriman Herring Levy executed the ads, with media planning and buying by Total Media.
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- Magazine article from: Marketing Week Furness, Victoria December 12, 2002 700+ words
...Japan's second-largest agency, has made a surprise move In acquiring a 49 per cent stake in London-based ad agency Mustoe Merriman Levy (MML) for an undisclosed sum. Until now, Hakuhodo's presence In the UK has been restricted to a small London...