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<a href="http://www.accessmylibrary.com/article-1G1-66891947/drum-tobacco-gets-make.html" title="Facts and information about Drum tobacco gets make over in Mustoe Merriman campaign.(Brief Article)">Drum tobacco gets make over in Mustoe Merriman campaign.(Brief Article)</a>
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Drum tobacco gets make over in Mustoe Merriman campaign.(Brief Article)
Mustoe Merriman Herring Levy has unveiled a campaign for Drum hand-rolling tobacco that aims to shake off the Dutch brand's down-market image and its association with old men and convicts.
Drum, which is the world's biggest selling hand-rolling tobacco, was launched in the UK 18 months ago. The new work aims to capitalise on changing perceptions by presenting Drum as an upmarket international brand.
The campaign, which breaks in early November, highlights the international popularity of the Drum brand. It will run in the UK style press and in national press supplements.
One execution shows a man in a Madrid ...
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