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D&AD and Getty build online creative forum.(Brief Article)
D&AD has teamed up with Getty Images to create the Bloodbank, an online showcase for the cream of young creatives, all of whom have been individually vetted by D&AD, the One Club and other leading industry bodies worldwide.
Bloodbank, a free service that has a stated mission to "invest in the future of the next creative generation", kicks off internationally next month and will be made up of four "cells".
"The lab" will spotlight five members of the Bloodbank, chosen each month by a panel of internationally renowned industry figures.
"Cell mates" is a matchmaking service for young creatives, which helps to match art directors and copywriters. Users can search the database for a partner, read their profile and then contact them. "New blood", a pool of young creatives, allows users to search the database by discipline, location, surname or a key word.
The fourth cell is "give blood", a page for young creatives who have been invited to put their work and information on to the database.
Accredited programmes include the D&AD student awards, "new blood", D&AD workshops, the D&AD/ Cannes young creative competition and the Art Directors' Club of Europe's best in European student design and advertising.
David Kester, D&AD's chief executive, said: "The ...
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