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Maher Bird wins 1m [pounds sterling] Charnos bra account.(Brief Article)
Maher Bird Associates has won the account to launch Charnos' "revolutionary" 3D Bioform bra. The campaign, with a spend of 1 million [pounds sterling], will run over the next 12 months.
Billed as the most important development in the bra market in the past 100 years, the new design, which ditches underwiring in favour of a plastic support, has been three years in the making with more than 2 million [pounds sterling] spent on its development.
MBA aims to top the famous TBWA "hello boys" campaign for Gossard's Wonderbra. Like Wonderbra, the Bioform ads will centre on a poster campaign.
To emphasise the shape and sculpturing effect of the new bra, the posters will appear in 3D--mirroring the bra name. Graham Kerr, MBA's creative director, said: "Photos are taken from 28 positions around the model. As you walk around the poster, you can see around the side of the model. It's the ultimate pack shot."
The Bioform was the star of a Channel 4 documentary on Tuesday ...
- Maher Bird picks up 10m [pounds sterling] account for online insurer.(Brief...
- Magazine article from: Campaign February 4, 2000 700+ words
Maher Bird Associates has scooped the 10 million [pounds sterling] task of launching Inspop.com...breaking at the beginning of April. Maher Bird, which created the campaign...Stephen Maher, chief executive of Maher Bird, said.
- Maher Bird creates first work for Amerada.(Maher Bird Associates)(Brief Article)
- Magazine article from: Campaign White, Jeremy April 20, 2001 700+ words
Maher Bird Associates has unveiled its first...Amerada. MBA won the 1.5 million [pounds sterling] account at the beginning of the...execution replaces the 3 million [pounds sterling] campaign for the brand starring...
- Maher Bird unveils ads for UR wired.com.(Brief Article)
- Magazine article from: Campaign Campbell, Lisa November 26, 1999 700+ words
Maher Bird Associates is launching its first work...company, UR wired.com. The 1 million [pounds sterling] campaign stars a fat bald man who takes...directed and directed by Martin Pierson at Maher Bird through the production company. Tele...
- MBA creates debut Inspop.com work.(Maher Bird Associates debuts ad...
- Magazine article from: Campaign Garrett, Jade July 7, 2000 700+ words
Maher Bird Associates is launching its debut work...insurance company, with a 10 million [pounds sterling] national TV campaign. The campaign...Graham Kerr, the creative director at Maher Bird, said. "We've all been there so...
- Air Miles hires Maher Bird Associates. (News).(Brief Article)
- Magazine article from: Precision Marketing January 31, 2003 700+ words
Air Miles has appointed Maher Bird Associates (MBA) to handle its direct marketing activity...its sister agency, TBWA/London, which handles Air Miles [pounds sterling]10m above-the-line creative account. It will help with...
- MBA unveils `Every day' Vaneo ads.(Maher Bird Associates' ad campaign for...
- Magazine article from: Campaign White, Jeremy March 22, 2002 700+ words
Maher Bird Associates has unveiled the pre-launch through-the-line campaign...awarded the pan-European account, estimated to be worth 11 million [pounds sterling], in October 2000. MBA beat, among others, Springer & Jacoby...
- Maher Bird picks up Yahoo! trade account.(Maher Bird Associates)(Brief Article)
- Magazine article from: Campaign August 22, 2003 700+ words
Maher Bird Associates has beaten six other agencies...KLP Euro RSCG, Joshua and Wunderman. Maher Bird's brief is to help Yahoo! develop...Yonca Dervisoglu, said: 'We chose Maher Bird because of the trade positioning it developed...
- Maher Bird reveals Smart car press ad with a festive theme.(Maher Bird...
- Magazine article from: Campaign December 7, 2001 700+ words
Maher Bird Associates has unveiled its latest work for DaimlerChrysler's Smart car. The press ad is designed to highlight Smart's 24...
- Maher Bird highlights Paramount schedule.
- Magazine article from: Campaign Beale, Claire February 26, 1999 700+ words
...cable and satellite channel from its new creative partner, Maher Bird Associates. The campaign, planned and bought by Booth Lockett...new to the channel. The work, created by Graham Kerr at Maher Bird, will run on posters and in the national press. The poster...
- Maher Bird launches Mercedes press ads to lure professionals.(Maher Bird...
- Magazine article from: Campaign April 6, 2001 700+ words
Maher Bird Associates has launched its latest work for Mercedes, which will target the corporate sales market. The press campaign comprises...