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Burnett unveils Heinz soup TV ads.(Brief Article)
Leo Burnett has created a TV campaign to support the launch of Heinz Microwaveable Soups, which uses humour to emphasise the product's two-minute cooking time.
The 2 million [pounds sterling] campaign features two 30-second spots. Heinz has launched the soups in response to changes in the snacking sector together with an increased demand for out-of-home food products.
The commercials break on 30 October and will initially run for three weeks. The first ad, "quick", shows a post-coital couple lying in bed. The man sighs contentedly, before giving the woman a cheeky smile. The woman smiles back, then gets out of bed. She moves to the kitchen where she walks to the microwave and reaches it as it pings. She takes out the soup pot and the line "Heinz Microwaveable Soups. Ready in two minutes" appears.
The second spot, "haircut", shows a balding man having his hair trimmed, shaved and gelled by a hairdresser. After finishing, the ...
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...at their desk. According to new research from Heinz Microwaveable Soup Cups, it takes the average worker just seven...humanise the short breaks that are on offer". The Heinz Microwaveable Soup Cup research reveals that over half the population...
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...and 86 per cent shunning lunch with colleagues in order to sit at their desk. According to new research from Heinz Microwaveable Soup Cups, it takes the average worker just seven minutes to eat their lunch and during this period over a third...
- Heinz forced to delay Soup Cups launch.(Brief Article)
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...the UK picked up just two golds.) Spots for Stella Artois (Hero's Return), Dr Pepper (Emergency), Heinz Microwaveable Soup (Quick), VW Passat (Driving Test), Levi's (Twist) and McDonald's (99p campaign) joined Bear in...
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...30g fat After Marks and Spencer trout pate sandwich; Heinz microwaveable mushroom soup 515 calories, 21g fat Why? -The trout...intake - nearly 50 per cent more than in the bagel. -Microwaveable soup is just as fast as the instant mug type, but it's better...
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- Magazine article from: Marketing Week Burgoyne, Patrick June 28, 2001 700+ words
...where the UK picked up just two golds. Spots for Stella Artois (Hero's Return), Dr Pepper (Emergency), Heinz Microwaveable Soup (Quick), Volkswagen Passat (Driving Test), Levi's (Twist) and McDonald's (99p campaign) joined...