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Burnett unveils Heinz soup TV ads.(Brief Article)
Leo Burnett has created a TV campaign to support the launch of Heinz Microwaveable Soups, which uses humour to emphasise the product's two-minute cooking time.
The 2 million [pounds sterling] campaign features two 30-second spots. Heinz has launched the soups in response to changes in the snacking sector together with an increased demand for out-of-home food products.
The commercials break on 30 October and will initially run for three weeks. The first ad, "quick", shows a post-coital couple lying in bed. The man sighs contentedly, before giving the woman a cheeky smile. The woman smiles back, then gets out of bed. She moves to the kitchen where she walks to the microwave and reaches it as it pings. She takes out the soup pot and the line "Heinz Microwaveable Soups. Ready in two minutes" appears.
The second spot, "haircut", shows a balding man having his hair trimmed, shaved and gelled by a hairdresser. After finishing, the ...
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- Heinz forced to delay Soup Cups launch.(Brief Article)
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...WPP Group agency declined to comment. The steamy creative is reminiscent of an award-winning 2001 ad for Heinz Microwaveable Soup from Leo Burnett, London. In the spot, a woman leaves the bed after a round of lovemaking to retrieve her...
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...with the imminent launch of a host of new products such as Heinz EZ Squirt ketchup, StarKist Tuna in a Pouch, Heinz Microwaveable Soup Bowls in Europe, Smart Ones Bistro Bowls and new Boston Market HomeStyle Meals and soups." Excluding special...
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- Newspaper article from: DSN Retailing Today October 13, 2003 700+ words
...including an expanding microwave soup portfolio. Last Fear, Campbell's launched Soup at Hand, a sippable, microwaveable soup in a plastic container, with seven new varieties recently added. Based on that line's success, Campbell...
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...well throw in the towel. Everyone was abuzz about Camden, N.J.-based Campbell Soup Co.'s Soup at Hand, microwaveable soup that consumers can sip on the run. Also notable were refrigerated tube desserts such as Irvine, Calif.-based...
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...travelers who take a photograph of their family or friends enjoying a Campbell's M'm! M'm! Good! To Go microwaveable soup at a unique or interesting location could win $10,000 for a road trip. The "Anywhere in America" contest...
