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Carlton's children's shows to carry links for interactive spots.(Brief Article)
Carlton Active is stepping up its interactive advertising offer by enabling links on its children's programming as well as extending the service to spot advertising.
Children watching a Carlton programme -- such as Mopatop's Shop -- on digital TV will, from next year, be able to access information and promotional campaigns from a programme sponsor, or pull up additional, interactive information on advertisers during the ad breaks.
Both advertising strands will be available from February and will boost Carlton's existing interactive TV offering, which launched with the parental programming series Baby Baby on 13 ...
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