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MindShare picks Initiative's Murphy for Boots task.(Brief Article)

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| October 27, 2000 | Griffiths, Anna | COPYRIGHT 2000 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

MindShare has poached Ita Murphy from Initiative Media to head its new 60 million [pounds sterling] Boots account, which was won as part of a WPP realignment last week.

Murphy, who was a media director at Initiative, running the agency's Van den Bergh account, will join the agency at the end of the year. She will head a new team and report to Simon Rees, the managing director of MindShare UK.

Rees said: "Ita is a very experienced senior planner, used to working on high-profile accounts. She has a unique style that allows her to gain a deep understanding of brands and apply that thinking to media strategy. I am sure she will make a strong contribution."

Murphy joined Initiative in 1996. She was previously a board ...

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