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MindShare has poached Ita Murphy from Initiative Media to head its new 60 million [pounds sterling] Boots account, which was won as part of a WPP realignment last week.
Murphy, who was a media director at Initiative, running the agency's Van den Bergh account, will join the agency at the end of the year. She will head a new team and report to Simon Rees, the managing director of MindShare UK.
Rees said: "Ita is a very experienced senior planner, used to working on high-profile accounts. She has a unique style that allows her to gain a deep understanding of brands and apply that thinking to media strategy. I am sure she will make a strong contribution."
Murphy joined Initiative in 1996. She was previously a board ...