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Govt unveils teen sex education campaign.(Brief Article)
The Government is launching its controversial poster campaign to combat teenage pregnancy this week, with work by Delaney Lund Knox Warren & Partners.
The 2 million [pounds sterling] campaign consists of 16 executions, all tackling different issues. One reassures teenagers that they are in the majority if they are not having sex at 14, while another informs boys about how to procure and use condoms. The ads are designed to supply helpful information to teenagers, whether or not they are having sex.
The illustrations depict surreal images ranging from a "genital wart frog" to dancing condoms. All carry the end-line: "Sex. Are you thinking about it enough?"
The ads will initially appear in teen magazines such as Bliss, Sugar and J17 to target girls, and Four Four Two and PC & video games titles to target boys. The next stage of the campaign will focus on ambient media such ...
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