AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Govt unveils teen sex education campaign.(Brief Article)

Campaign

| October 27, 2000 | White, Jeremy | COPYRIGHT 2000 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Government is launching its controversial poster campaign to combat teenage pregnancy this week, with work by Delaney Lund Knox Warren & Partners.

The 2 million [pounds sterling] campaign consists of 16 executions, all tackling different issues. One reassures teenagers that they are in the majority if they are not having sex at 14, while another informs boys about how to procure and use condoms. The ads are designed to supply helpful information to teenagers, whether or not they are having sex.

The illustrations depict surreal images ranging from a "genital wart frog" to dancing condoms. All carry the end-line: "Sex. Are you thinking about it enough?"

The ads will initially appear in teen magazines such as Bliss, Sugar and J17 to target girls, and Four Four Two and PC & video games titles to target boys. The next stage of the campaign will focus on ambient media such ...

Related articles from newspapers, magazines, journals, and more
Duckworth Finn Grubb Waters.(Phil Dupee shoots Daewoo ad)(Brief Article)
Magazine article from: Creative Review October 1, 2000 700+ words
Clinic director Phil Dupee has shot a worldwide campaign in Barcelona for Daewoo through Duckworth Finn Grubb Waters.
Duckworth Finn Grubb Waters.
Magazine article from: Marketing Week July 13, 2000 700+ words
Duckworth Finn Grubb Waters has promoted account director Mills Willis to the board of directors.
DFGW scoops BBC World Cup trailers.(Duckworth Finn Grubb Waters)(Brief Article)
Magazine article from: Marketing Week June 16, 2005 700+ words
DFGW is understood to have been handed a brief to devise trailers for the BBC's coverage of the World Cup next year. The agency won the task without a pitch. The creative work will promote the BBC's coverage of next year's World Cup tournament in Germany and will also run around World Cup-related
DFGW: Lowe 'spun' the truth about breakdown of merger.(Duckworth Finn Grubb...
Magazine article from: Marketing Week December 8, 2005 700+ words
Independent agency DFGW has launched a withering attack on beleaguered Lowe London following the breakdown of a merger of the two agencies. Lowe was expected to acquire DFGW within the next two weeks, but the deal was shelved in the aftermath of Lowe's biggest client Tesco firing the agency after a
Delaney Lund wins [pound]2m Internet incubator task.
Magazine article from: Marketing Week September 28, 2000 700+ words
Delaney Lund Knox Warren has won the creative account...billings worth up to [pound]10m. Delaney Lund's e-brands division was chosen to...Harrold, who oversaw the pitch, says Delaney Lund will also create on- and offline work...
[pound]25m Halifax to Delaney Lund.
Magazine article from: Marketing Week McKelvey, Charles September 28, 2000 700+ words
...home loans provider, has appointed Delaney Lund Knox Warren to its [pound]25m advertising...handled through its subsidiary, 141 Com. Delaney Lund won the business after a final pitch...equally successful partnership with Delaney Lund as we drive growth in the Halifax brand...
Holocaust exhibition seeks mass appeal; Delaney Lund's ads for the forthcoming...
Magazine article from: Marketing Week June 8, 2000 700+ words
...press, poster and cinema campaign. But Delaney Lund Knox Warren - more used to extolling...released, has given a cautious welcome to Delaney Lund's work. "I want people to go and...the country's Jewish community. If Delaney Lund's campaign succeeds in boosting visitor...
Delaney Lund buys back stake from IPG.(The World: Ad Age Global News &...
Magazine article from: Advertising Age February 14, 2005 700+ words
Byline: Emma Hall [London] Delaney Lund Knox Warren, the Interpublic Group of Cos.-backed London shop that won a large chunk of sibling agency Lowe's General Motors...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA