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Blind Date theme is used for Carphone Warehouse TV drive.(Brief Article)
Carphone Warehouse is launching its second TV campaign through TBWA\London with a 3 million [pounds sterling] push breaking next Wednesday. The campaign, which consists of one 40-second spot supported by ten-second executions, continues the theme of choice management.
The 40-second spot centers around a Blind Date-style TV gameshow, in which a female contestant is asked to choose one of three men. She struggles to make a decision, unaware that only one of the choices is an attractive hunk, while the others are seriously lacking in sex appeal.
The presenter subtly ...
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