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<a href="http://www.accessmylibrary.com/article-1G1-66891936/weetabix-kicks-off-review.html" title="Facts and information about Weetabix kicks off a review of its 17m [pounds sterling] media business.(Brief Article)">Weetabix kicks off a review of its 17m [pounds sterling] media business.(Brief Article)</a>
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Weetabix kicks off a review of its 17m [pounds sterling] media business.(Brief Article)
Weetabix has called a review of its 17 million [pounds sterling] media planning and buying business as it moves to centralise the work into a single agency.
The company's brands are split between three agencies, with Western holding Fruitibix, Weetos and the parent brand Weetabix, New PHD handling Ready Brek and Alpen, and Banks Hoggins O'Shea/FCB working on the Advantage account.
New PHD and Western are both expected to pitch for the centralised account. It remains unclear whether Banks Hoggins will be invited to repitch. The company is also understood to have widened the net to include non-incumbent agencies.
It is believed that Carat, Starcom Motive and Media-Com TMB have been invited to pitch. None of the agencies were available for ...
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