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BBC backtracks on plans to restructure its marketing teams.(Brief Article)
The BBC has abandoned its plans to dramatically restructure its marketing department across specific audience groups and reverted back to marketing teams for TV channels and radio stations.
The decision follows last week's news that Matthew Bannister, the BBC's director of marketing, has resigned.
Bannister, who was appointed in April, spent six months reshaping the BBC's marketing teams, having originally proposed that marketing groups should be based on attitudinal audiences including youth, mainstream, heartlands and regional target audiences.
However, industry sources suggest that this new structure was not supported by some of the directors on the 17-strong executive committee that was set up by the BBC director-general, Greg Dyke.
The revised marketing structure ...
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