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Y&R to defend 100m [pounds sterling] Ericsson assignment.(Young & Rubicam Europe)(Brief Article)
Ericsson has put its 100 million [pounds sterling] global consumer creative account up for review as it considers moving its business away from the incumbent, Young & Rubicam Europe.
The review, which is in its early stages, is being conducted through a new-business consultant. A number of undisclosed agencies have been approached by the Swedish telecommunications giant to handle the consumer division of the business, with a shortlist expected to be reached at a later date. Y&R has been invited to repitch for the business.
The account is one of Y&R's largest global clients and is worth 9 million [pounds sterling] in the UK alone. The agency would not comment on the review.
Ericsson is reportedly unhappy with Y&R's recent branding work, which used the generic brand message: "Make yourself heard."
The review is not expected to affect the fellow roster agency Publicis, which picked up the phone company's business-to-business account in October last year.
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